Boston University Giving Day - Personalized Video Campaign
Boston University was looking for new ways to engage with its large database of alumni and friends-of-the-university in order to solicit donations on Giving Day. Working with a technology partner, we were able to plan and shoot a video that gave a first-person tour through campus and included visual representations of personal information from the database at relevant points. This level of personalization had a huge impact on click-through rates, retention and donations.
Personalized elements include:
- The card at the beginning
- The teleprompter
- The lab checklist
- The celebratory cake at the end