BU Giving Day - Personalized

Boston University Giving Day - Personalized Video Campaign

Boston University was looking for new ways to engage with its large database of alumni and friends-of-the-university in order to solicit donations on Giving Day.  Working with a technology partner, we were able to plan and shoot a video that gave a first-person tour through campus and included visual representations of personal information from the database at relevant points.  This level of personalization had a huge impact on click-through rates, retention and donations.

Personalized elements include:

  1. The card at the beginning
  2. The teleprompter
  3. The lab checklist
  4. The celebratory cake at the end